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Kajaria Laminates

Brand Communication
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Project Details

Project : Kajaria Laminates

Website : www.kajarialaminates.com

Challenge :

The largest producer of tiles in India is Kajaria Ceramics. With eight facilities and an annual aggregate capacity of 84.45 million square meters, Kajaria has become more powerful owing to its dedication and technical advancements. They sought to create a product catalog with a modern edge and affluent class in response to changing market trends.

Strategy :

When establishing a product catalog for customers of any firm, creating a great visual refuge is the first step. We used a similar strategy, highlighting the premium quality with exceptional and fine laminates that are embedded in a highly sophisticated color scheme, fitting the palette of Kajaria laminates, as we were already aware ofthe booming plywood business in Kajaria. We wanted to make it simple and interesting for Kajaria to enter the Laminates sector!
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